09/27/2013 Leave a comment
As an inaugural conference, nobody really knows what to expect – are people going to show up, will the content be interesting, what is going to be the overall vibe, will the hotel have Wi-Fi? These are all things that I am sure went through the minds of Ulrich Henes and his team at the Localization Institute, heading into the weeks and days leading up to the event.
After connecting with Ulrich, learning about his vision for the event, Cloudwords decided to play a leading role as a sponsor. We believed that marketing professionals, who now, arguably, have a larger role in the strategic direction of a global organization, are faced with an endless array of technology decisions – not the least of which, is how to organize and optimize the global teams that are executing on the given strategy. This event was a great forum for these executives to learn, network and engage with their peers from some of the world’s leading brands – KLM, Ralph Lauren, Cisco and Shazam, just to name a few.
A few key take-a-ways from the event:
1) Marketing professionals are inundated with a growing list of requests for content creation across the entire organization. This is most notably in the form of web-based content, social media content, as well as collateral to support product launches, sales teams and partner teams. When marketing teams are asked to lead the creation of multi-lingual content, at scale, this not only presents a real challenge, but also an opportunity to engage at a strategic level with the rest of global organization about streamlining the path-to-revenue.
2) CMO’s are deeply concerned about managing and controlling the consistency of the corporate brand and message – globally. They find this task one of their greatest challenges, especially when faced with a growing list of global partners, sales teams and competition. Most of their companies struggle with this challenge and all of them are looking for solutions to help them keep their companies in line related to all corporate branding activities.
3) Leading media experience company and Cloudwords customer, Shazam, lead an amazing discussion around their explosive global growth and how they were helping their customers’ marketing organizations reach buyers with new engagement methods – bridging web, radio, TV and mobile. Their innovative case studies from Jaguar and Red Bull, had the room brainstorming new ways to reach their own customers with unique and unified experiences across channels and geographies.
To summarize, the event was certainly entertaining, full of highly relevant content and the networking was excellent. If you didn’t make room in your budget this year, you will certainly want to put it on your list for 2014! Cloudwords will certainly be there!