Looking to Integrate with Cloudwords? Our New “Boot Camp” for Developers Makes it Fast and Easy

At Cloudwords, we know how integral developers are to building a highly functional technology stack that allows end users to seamlessly perform the critical tasks required for their role. Whether a company needs Cloudwords to integrate with their organization’s content management system, Web CMS, marketing automation platform, knowledge management system, version control system, or even their own product, they turn to their developer team to make the magic happen.
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The developer community has always been top of mind at Cloudwords. From the start, we made Cloudwords’ open API and extensive documentation easily accessible and user-friendly to better enable developers to get whatever content they have, in whatever systems they use, easily translated via the Cloudwords platform. Along the way, we’ve continued to add enhancements to our Developer Center to make integrations even easier, such as a sandbox environment for developers to use to simulate and test their integration prior to roll-out, as well as delivering pre-built integrations with leading content systems. And now, we’ve introduced our very own “boot camp” for developers — a new API Tutorial that provides the complete set of API calls required to program integration with Cloudwords.

By providing the actual code needed to program integration, developers are able to reduce the amount of time for the discovery phase, test their integration prior to roll-out in the sandbox without having an impact on actual content or company finances, and speed time to completion from weeks to hours. That makes developers jobs easier, end-users happier, and going global faster.

What’s the value of integrating your content system with Cloudwords translation management platform? Among the many benefits of using Cloudwords, integrating with our platform allows users to more easily move content that needs to be localized from their content system and into Cloudwords for faster content localization and translation. No more copying and pasting content — a simple click of a button will get you on your way to a more streamlined globalization process.

If you’re interested in learning more about integration with Cloudwords, get in touch with us here — we’d be happy to talk with you about the benefits, or visit our Developer Center to learn more: http://developer.cloudwords.com.

Early Adopters of New Marketing Technology Earn Their Bragging Rights

The speed at which a business operates and its adoption of innovative technology go together hand-in-hand. We all marvel at how business ever managed to function efficiently prior to the invention of modern-day technologies we now take for granted, such as the Internet and its related software, programs and applications, and the laptops, smartphones and tablets that allow us to access it. All of which enable us to be more efficient workers who can drive more success in our business and professional lives.

innovationBusiness software, of course, and the evolution of SaaS (aka cloud software) and optimization platforms like ERP and CRM software has been a major game changer in the management of sales and business data since the early 2000’s. In the late 2000’s, marketing software began to take center stage, and early adopters of marketing automation tools have benefitted from their wise investments — B2B marketers who implement marketing automation increase their sales-pipeline contribution by 10%.(1) That’s something to brag about.

A Growing Demand to Simplify a Complex Task
As more consumers had access to the Internet via computers and mobile devices, the age of digital marketing began to take off in the late 1990’s, early 2000’s. Now, in addition to the traditional marketing channels (trade shows, print ads, and mailings), marketers were responsible for managing digital marketing channels, too (mobile SMS messaging, email, landing pages, etc.). At the time, there was no efficient process to manage the growing array of tools, reports and responsibilities, or a way to track and monitor spend to maximize ROI.

So marketers tolerated a laborious and time-consuming process of managing all of it via disparate, inefficient makeshift solutions to maintain lists and produce reports, like Excel spreadsheets, and copying and pasting email content into different batches for email blasts that they hoped were reaching the right target audiences. It was around this time that marketing automation software was developed to simplify the process of what was fast becoming a complex and disjointed marketing strategy, allowing companies to more effectively touch vastly larger audiences in a fraction of the time.

The Early Adopter Reaps the Benefits
Like any new technology, it took very forward-looking and innovative organizations — the early pioneers — to fully adopt marketing automation software. Then, as the pioneers’ success was being witnessed and publicized, huge numbers of companies followed suit. Suddenly everyone wanted marketing automation platforms, and the software evolved to be more powerful than ever, providing increased marketing capabilities and impact on top-line revenue.

The adoption of marketing automation platforms has increased exponentially — I’m hard-pressed to find a mid- to large-size company that doesn’t use it, especially companies who are very growth oriented. In fact, one study shows nearly 70% of businesses are using a marketing automation platform or are currently implementing one.(2)

Moreover, a decade ago marketers didn’t automatically include “marketing automation software” as a budgetary line item. Just like any new technology investment or budget consideration, the vast majority of marketing leaders had to show its value to the organization: What’s the ROI? Or, to quote a Tom Cruise favorite, Jerry Maguire, “Show me the money!” So only those with the most enterprising attitudes and a track record of spotting great technologies could become those “pioneers” who could reap the early benefits sans huge ROI or market-adoption data to support their un-budgeted purchase. Kudos to them.

Now, nearly every marketing budget includes it because in addition to increased lead gen, sales and revenue, marketing automation has allowed marketers to market more by automating processes, saving time and money — and freeing up employees to conceive and implement more campaigns. I think you see where I’m going here.

Stop Tolerating an Archaic Process
So to me, that begs the question, if modern marketers have adopted software to automate — and optimize — digital marketing efforts, why are they, in 2015, still using 1990’s office productivity software to manage the translation process for ALL of the same marketing content they’ve put into the marketing automation platform they use to streamline and turbocharge their lead generation operation? So you buy marketing automation to scale, but can’t hit the gas globally because your global content process is stuck in neutral?

The benefits of a marketing globalization platform are evident and the investment pays off. Just as early adopters of marketing automation had to do 10 years ago, your forward-thinking efforts to include (or fight to carve out) a marketing globalization platform as a line item in your budget will allow you to reduce translation costs, increase productivity, and launch more global campaigns in more markets faster and more frequently, which leads to faster international revenue growth.

Just as marketing automation delivers insight through analytics and reports, allowing marketers to measure the revenue contribution of each campaign, marketing channel and associated marketing content piece, Cloudwords’ marketing globalization platform delivers global marketers a single view and analytics into all of their translation and processes worldwide, so they can more effectively plan, localize and execute multi-channel campaigns on a global scale.

No other solution gives marketers complete visibility into the localization process to ensure translations are progressing; identify bottlenecks early on so they can be avoided; and optimize processes to continually improve timelines, cost-effectiveness and results of global programs in order to help marketers predict what will work best in each market.

Earn Bragging Rights
It’s only been 10 years or so since marketing automation was introduced to the market, and now there are more than 70 different marketing automation solutions available to help marketers optimize the way they communicate with audiences and customers. Cloudwords customers should feel proud — they are the early adopters, the pioneers on the cusp of a new era in global marketing, who already recognize that executing a better global content operation is key to international success. They’ve earned their bragging rights. What’s stopping you?

Footnotes:
(1) Forrester Research “The Forrester Wave Lead-To-Revenue Management Platform Vendors” (2014)
(2) Aberdeen Group “State of Marketing Automation 2014: Processes that Produce” (2014)

Collaborate and Innovate in the Land of Plenty: Inside the Marketing Technology Landscape

I love Scott Brinker’s opening line in his recent blog introducing the 2015 version of his ever-growing, ever-popular Marketing Technology Landscape Supergraphic: “There’s a lot of marketing technology in the world, my friend.”

He couldn’t have said it better, and looking at the “Supergraphic” (fantastic description, by the way) he’s created, you can clearly see how it has doubled in size in just one year. Marketing technology is a hot space and a huge market—a report by IDC forecasts the worldwide spend on marketing software in 2015 will be $22.6 billion — and by 2018, it will grow by nearly 50% to $32.3 billion. The good news is, all of these vendors are innovating to meet the needs of marketers they didn’t even know they had! Arguably, one of the goals of marketing technology is to enable marketers to use technology to optimize the way they communicate with audiences and customers. Do more technology options make it easier or harder?

Marketing Technology Landscape 2015

Marketing Technology Landscape 2015

Making it all Work Together is Key
Clearly, that depends on the organization, the marketing team, and how well they are able to make all of their marketing technologies work together to work for them. Cloudwords debuted on the Marketing Technology Landscape in 2014 and appears again on Brinker’s newest version as well, and, like many of the vendors represented on this graphic, our open API and developer platform makes integration possible with very little time and resources. Moreover, we provide native integrations with a number of the leading marketing tech platforms—Marketo, Oracle, Adobe to name a few—we’re like Switzerland, we want to work in tandem with the technology marketers use so they can more easily, efficiently and effectively market globally.

Like Brinker, we have a few of our own predictions for how 2015 might look for the world of marketing technology, particularly for global marketing.

Cloudwords Top 5 Predictions for Global Marketing Trends

1. Marketers will push the boundaries on their content: They will create global content plans, extending the reach and impact of their thought leadership, and will increasingly invest in the creation of smart, memorable, easily shareable content that ignites global conversations.

2. More personalized campaigns in every language: Marketing automation and globalization tools continue to evolve to help marketers more efficiently create personalized campaigns. This means they’ll be able to run more of them, in more markets, and reap more results worldwide.

3. More and more marketers will run truly global campaigns: Gone will be the days when sales teams, customers, and prospects have to wait for a campaign to be rolled out in their language in their market. Why artificially reduce demand or sales anywhere in the globe? Marketers are now better able to manage the localization process for a single launch in every relevant market. Treat the whole world as a first-class citizen for your content, and reap the demand gen or revenue rewards accordingly.

4. A more customer-centric approach to marketing: Localization is the ultimate personalization, and will be increasingly leveraged to enhance the impact of marketing dialogues. Personalization is a leading marketing trend, and the first step in personalizing content is making sure the recipient can read it in their native tongue. And as they continue to create more personalized marketing, marketers will adopt a more customer-centric approach to focus on customer’s needs and wants specific to their region.

5. Increased ability to scale globally: Thanks to marketing technology innovators like those on Brinker’s Landscape, marketers are able create campaigns once and deploy everywhere across multiple communications channels, saving time and money and delivering consistent messaging worldwide – all to help their companies optimize growth on a global scale. Don’t succumb to the usual triage your competitors do… “I’d love to launch around the globe, but we’ll postpone Germany and France till Q3, China till Q4!” Instead, let the whole world receive your campaigns simultaneously and grab that market and idea-share before your competitors do.

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