10/11/2013 Leave a comment
Late last year, Marketo welcomed Cloudwords to their newly launched partner program, Marketo Launchpoint, to become the only cloud-based localization management solution within the Marketo partner ecosystem. Since that launch, many of our joint customers have asked, “How can you further simplify and speed up the process of translating our Marketo marketing assets?”
Fast-forward to today, and Cloudwords is proud to announce we are the first and only globalization platform that integrates directly with Marketo. That means all components of your Marketo campaigns – emails, landing pages, snippets – can be translated with just a few clicks, and the entire turnaround time to getting your campaigns into international markets is reduced dramatically.
Since the very inception of Cloudwords as a business idea, we’ve had the customer – not the translator – in mind, and designed our application to support and strengthen the way your company does global business. We get it. Businesses, especially marketing departments, have a lot of content. In fact, a study released this month by the Content Marketing Institute reveals that 93% of B2B organizations are marketing to customers and prospects with content-based tactics and 73% are producing more content than they did one year ago. And, if you’re marketing to audiences in global markets, guess what? All that content needs to be localized, and until now, that slow, tedious process has been stunting growth.
Where does your content live?
In content management systems, customer relationship management platforms, marketing automation software. So we made the Cloudwords application work the way you work, to make managing the translation process easier, faster, less error-prone, and definitely more cost efficient. How did we do this? We built a highly integrateable platform, with rich APIs and pre-built integrations, to make sure your content systems are directly tied into your localization process via Cloudwords.
So if you use Adobe CQ, Drupal, Salesforce Knowledge, or Marketo, we have a pre-built integration for you today. And if by chance we don’t have a pre-built integration for your content system today (we may soon!), our open API and developer platform makes an integration possible with very little time and resources.
With integration to Marketo’s leading marketing automation platform, Cloudwords becomes your complete global go-to-market platform to localize all things marketing. Digital and web content, demand gen materials, and all marketing assets – email, html, video, audio, PDFs, landing pages, and more. You can now ensure your company’s message will be heard – in any format, file type, or on any device – in any language you choose.
Why does this matter? Connecting your content sources directly to the Cloudwords globalization platform is the fastest way to take the “time suck” out of your day, and out of your campaign timelines. Ridiculously wasteful copying and pasting of content are replaced with single-click flow of content into and out of the content systems your company relies on to market, sell, and support globally. This in turn, gets your global content to markets faster, generate demand across regions more effectively, and help sales close more revenue.