12/03/2014 Leave a comment
Enterprise organizations are increasingly turning to Cloudwords to streamline their translation and localization process, and since each company typically has its own unique organizational structure, Cloudwords’ marketing globalization platform supports sophisticated and completely customizable workflows that enable the greatest flexibility for its users. Earlier this year, Cloudwords introduced significant enhancements to its Enterprise Edition to further enable power users to customize highly complex localization workflows so companies can design the localization process that best fits their needs. Even more, no single company has one single workflow, which Cloudwords recognizes and supports by letting any number of divisions, departments, groups, and other collaborators create and customize workflows that work — just right — for them and their peers.
We know time-to-market can make or break a product launch or marketing campaign. No team can afford to spend valuable time trying to fit a square peg into a round hole. What does that mean? It means organizations need the ability to configure and model a complex localization workflow in order to reach their audiences in multiple languages faster and more efficiently.
With Cloudwords’ powerful, fully customizable workflow engine, users can create workflows that include as many different steps as necessary, including a multi-phase review process, which is often the most time-consuming and challenging stage of the translation lifecycle since projects typically require multiple reviews from various collaborators: translation service providers, regional teams, marketing leaders, and legal departments. Further, collaboration among stakeholders — from headquarters to international hubs — is increased since users are able to easily share notes, files and provide feedback directly with each other. Finally, workflow automation doesn’t do much good if appropriate stakeholders aren’t notified instantly and consistently when it is their turn up to bat. Cloudwords solves all of this.
Optimization of the globalization process is key. By approaching localization as a revenue-enhancing business process, Cloudwords’ customers have a competitive advantage. Companies are able to achieve dramatic increases in productivity and efficiency, and therefore realize shorter localization turnaround times and faster go-to-market timelines so they can reach and engage multilingual customers, generate demand and fill their sales pipeline.
Regardless of your company’s workflow requirements, Cloudwords’ platform is a key ingredient to your formula for global marketing success. Visit http://www.cloudwords.com/who-its-for/enterprise/ to learn more.