Thoughts on the 2013 Internationalization and Localization Conference

03/27/2013 Leave a comment

The Localization and internationalization is an amazing and impactful industry. I have been involved in the industry for over a decade, I’ve been to all of the events, I have seen the industry change with new technology, and I have met some amazing people who have profoundly changed the way companies go-to-market globally.

global thought images

LingoPort’s Internationalization and Internationalization conference in Santa Clara this month is one of the best events in the Bay Area. We were excited to sponsor the event, and I was honored to lead a keynote presentation.

When I was thinking about what I wanted to discuss, I realized that what we are doing, for globalization, localization and internationalization is so much more than analyzing the cost per word, or getting that datasheet translated on time. It’s really all about evolving the way humans communicate in the world, and the impact that comes with enabling information to flow between people.  That said I decided to take a grander look at the evolution of language and the innovative technology that has been invented to improve and accelerate this process.

Going all the way back to origin of language, about 10,000 years ago, tracing this up to the current trends around cloud computing, VC investment in the space, and best practices for technology companies - we see the progress that has been made.  At the end of the day, I believe the technology for translation will continue to evolve and will have huge positive impact in the world. In short, I am excited to be a part of that technology innovation and evolution for the translation industry.

If you missed the presentation, I have posted the slide deck I used below, and if you are interested in the live presentation, you can watch it here.

Filed under Cloudwords, Conferences Tagged with , , , , , , ,

Disrupting the Life Sciences Industry

03/20/2013 Leave a comment

Today we have the pleasure of announcing that Life Technologies Corporation, a global biotechnology company and one of Fast Company’s top 10 Most Innovative Companies of 2012, has selected Cloudwords to streamline their translation management process for digital marketing.

As a world-renowned life sciences company with customers in more than 180 countries and generating $3.8B in global revenue in 2012, Life Technologies creates digital content in a variety of languages. To reach their target markets in their native languages, Life Technologies chose Cloudwords to standardize and optimize the process of translating and localizing e-marketing materials. Cloudwords’ open API will seamlessly integrate into the company’s web content management system putting their multilingual content creation process on autopilot.  They will continue to utilize their existing preferred network of translation services vendors, but have decided to standardize on Cloudwords to provide better insight, transparency and visibility in their global go-to-market strategy.

lifesciencesWe will help Life Technologies streamline other globalization initiatives, ultimately reducing costs, improving efficiencies and their overall, strategic go-to-market execution.

We listen closely to what customers need for a successful translation management process. Thankfully, the Cloudwords open API allows customers like Life Technologies to do a wide variety of things. We basically can sync and scale all the multilingual content that needs to be translated across the marketing organization. This saves project managers valuable time - and ultimately accelerates their potential for growing global revenue.

Interested to learn more about how we are helping companies like Life Technologies? Join us for a live overview of Cloudwords on Wednesday March 20th at 10am PST.

Filed under Cloudwords Customers, Globalization Management, New Release, Solutions, Technology, Uncategorized, Webinars

Multilingual Magic: Cloudwords for Drupal

02/27/2013 Leave a comment

Drupal MultiLingual Integration with CloudwordsAll my life, teachers have reminded me that I have two ears and one mouth; you must listen many times more than you speak, they told me.  As eager as I am to tell the Cloudwords story (and thank you for listening), I heed this lesson and listen closely to our customers for how Cloudwords can ease their challenges in going global with multilingual content.

Recently, the customer chorus has been clear:

“How can we streamline the process to move our content into the Cloudwords solution?”

“Can Cloudwords integrate it with our content systems?”

In response, we developed Cloudwords for Drupal to empower users to seamlessly manage the translation of their Drupal content. The Cloudwords module enables customers to easily move content out of Drupal to any translation vendor they choose and once translated, automatically sync it back into the appropriate language-specific location in Drupal.

The Drupal module puts Cloudwords at your fingertips within the Drupal environment. With just a few clicks you can install the Cloudwords module into your Drupal instance and begin translating content instantly. The module seamlessly communicates with your own Cloudwords account with sign-on
capabilities.

By integrating Cloudwords into your Drupal instance, users can continue to use the familiar Drupal user interface but finally get appropriate pages and content translated quickly and easily. In short, Cloudwords ensures that going global with Drupal is easier, faster, less expensive and more reliable than with any other solution available within the market today.

We are excited to work with Acquia to deliver Cloudwords for Drupal and extend this integration and automation to an entirely new set of organizations that will be able to feel the power of Drupal and experience it as part of the world’s most successful Translation Management platform.

Ok, my turn to listen.

I look forward to hearing how you leverage the Cloudwords for Drupal module and what other tools and systems you are using.  Where do you think the Cloudwords ecosystem should expand to next?

Filed under Globalization Management, Marketing, New Release Tagged with , ,

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