While visiting London last week, a city with a history that’s some 1,500 years older than any city in the U.S., it always astounds me to see new mixed with the old: modern cafes next to Gothic cathedrals, or the London Eye across the River Thames from Big Ben. As the focus of my recent trip was to attend and present at Oracle’s Modern Marketing Experience Europe conference, which was very much focused on the modern age of marketing and digital disruption, the irony of being in such an historic locale discussing such contemporary topics was not lost on me.
Clearly, people and cities keep pace with the way the world is changing, and marketers must do the same. In this digital age, more people access information and make purchases on their smartphones than ever before, which means digital marketing is an important element in the marketer’s strategic plan. At the conference, Jeff Henley, Vice Chairman of the Board at Oracle, put it best: “The world is changing because of social and mobile, and this is a huge transformation that all companies are going to have to go through. Most CEOs don’t know how to do it, but are recognizing [modern marketing] as an area of important investment.”
Moreover, to meet the demand, marketing technologies are more abundant and accessible than ever – more than 1,000 different marketing technology solutions are available to help marketers reach their target audiences. According to a recent report from analyst Gerry Murray, IDC expects the global market for enterprise marketing software to reach $32.3 billion by 2018 — an increase of more than 50 percent.
The abundance of these technologies, and the staggering investments being made in them, signifies the importance of implementing strategies to deliver personalized messages to engage audiences and build better customer relationships. This was a major theme at Oracle’s MME conference as discussions centered around ways to support digital and the global buyer’s journey. As organizations invest in different technologies, they are selecting solutions to meet their needs, but it’s becoming increasingly challenging to get them all to work together. Hence the brilliance of the Oracle Marketing Cloud – one suite delivers all of the tools that seamlessly work together to create and deliver multichannel marketing campaigns.
And if you need to reach audiences worldwide? Guess what? Cloudwords now powers the integration capabilities of the Oracle Marketing Cloud. Last week we announced that Cloudwords’ marketing globalization platform provides integration capabilities with all Oracle Marketing Cloud technologies, including Oracle Eloqua, Oracle Reponsys, and Oracle Content Marketing (formerly Compendium), as well as Oracle Web Center Sites and Oracle Web Center Content.
This is exciting news as we’re the only platform to offer global support to marketers using Oracle technology, helping to streamline the localization of global campaigns so marketers can reach audiences with personalized messaging faster and more effectively.
In addition to the interesting and informative discussions with marketing experts and practitioners at Oracle MME14 on topics ranging from marketing automation, social marketing, content marketing, and big data, I also had the opportunity to pitch the Queen of England on Cloudwords’ platform and how our solution can help the British Empire reach global markets and regain their former global prowess. (Who knew the Queen would be attending Oracle MME14?!) Did I mention I got Knighted in the process? Yup, just a typical day in modern London.