04/15/2014 Leave a comment
If you’ve been on social media or read any marketing-related publications this week, then you probably know Marketo held its annual user conference in San Francisco this past week. Even the New York Times covered all the hoopla.
|Phil Fernandez (Marketo CEO) and Hillary Clinton during the keynote||Cloudwords featured during Phil Fernandez’s keynote|
As an enthusiastic Marketo partner, Cloudwords had a strong presence at the event with a gold sponsorship, a large exhibit, and many of the global marketing gurus I call colleagues in attendance. “Rule the World” was our theme and we even had crowns and scepters on hand to help Marketo customers look and feel like the global marketing royalty that we know they are. The love from Marketo and the Marketing Nation was returned in spades. Here are some highlights we’re proud to share:
Woohoo, Cloudwords won a Revvie!
We were honored with a Marketo Revvie award for Platform Innovator. No other software vendor has built an integration with Marketo to help marketers drive demand and engagement on a global scale — with just a few clicks. Cloudwords for Marketo reduces the time and effort spent on the multilingual process by 85%.We’re honored to be in such good company among Marketo’s award recipients, and extend our congratulations to all of the Revvie Award winners, including Cloudwords’ customers CA for winning “The Integrator” category and Genesys for “The Upgrader”!
Cloudword win “Platform Innovator” Revvie
Members of the Cloudwords Product Team
Spreading the News: There’s a Better Way!
The Summit’s theme, ‘Innovation in the Nation’ was representative throughout the event. Cloudwords’ co-founder Michael Meinhardt, and Cloudwords customer Neal Amsden of Coupa Software added to the conversation with a session on Tuesday afternoon called “Multilingual Marketo: Localization Made Easy.” The room was full of Marketo customers interested in learning new techniques to globalize their marketing campaigns more quickly and easily. At the end of the session, the Q&A extended well past the end of the allotted time, as attending marketers shared their personal experiences with marketing globalization (there was no shortage of examples!) and expressed delight that there was finally a better way! The level of intelligent questions on global marketing and localization shows an increased demand for the process improvements that Cloudwords for Marketo can bring.
Global Marketing Royalty Need to Party, Too
As part of our relentless effort to help Marketo customers “Rule the World,” we co-hosted the most awesome after-party Monday night with The Pedowitz Group and other Marketo ecosystem partners that jam-packed three floors of San Francisco’s renowned Roe. Attending marketers weren’t just ruling the world, they were ruling the dance floor and the libations! To protect the innocent, I’ll leave the description at that!
This is the Part with Hillary Clinton
So by now, I’m sure you’re wondering about the Hillary Clinton headline for this blog. Here’s the scoop: Secretary Clinton was the keynote speaker for the Summit, and while she was waiting in the wings to come on stage for her address, Phil Fernandez, Marketo’s president and CEO, gave his opening remarks (video) about Marketo’s many new innovations. In front of the standing-room-only auditorium filled with over 6000 attendees, Fernandez unexpectedly introduced Cloudwords as a company to watch, along with Hootsuite and Modo Labs. We were thrilled and surprised beyond words. I’d like to think that Hillary heard this, and wished the State Department had used Cloudwords during her globe-trotting days as Secretary of State. (Not to worry, our sales team is tracking down John Kerry’s contact info.)
Speaking of which, one of my favorite moments of the event came when Secretary Clinton shared insights into the development of her memoirs as Secretary of State. She explained that she reached out to the global community on social media to help her name the book (it “takes a village,” after all). She reported that while some were unrepeatable, others evoked a chuckle from her, with her favorite being, “The Scrunchie Chronicles: 112 Countries Later, and It’s Still All About My Hair.”
For Cloudwords, the Marketing Nation Summit memoirs could be titled, “The Chronicles of Marketing’s World Domination: Endless Countries Later, and It’s Still All About Revenue Growth.”
Some Twitter love from our customers, partners and fans… Thank you everyone for the kudos!