Clear Skies Ahead: Cloudwords’ New OneReview Speeds the Translation Process and Improves Quality

Cloudwords’ newest product enhancement delivers OneReview, a new capability designed to eliminate review process delays and headaches, speed the translation workflow and improve overall translation quality. OneReview is a top-notch upgrade for all Cloudwords’ customers, bringing first-class service to your preferred translation management solution.

Taxiing on the Runway

When it comes to translation workflow, the review process is the final, most critical stage, the point when translation accuracy is assured, the intended meaning is locked and correct, and the text reads fluidly in its new language. Excessive reviews can slow down a project or marketing effort considerably, particularly when there is more than one reviewer, or content is in multiple files or formats. Keeping track of the process is tedious, time-consuming and prone to errors. It’s the wait at the gate that most frequently causes delays, decelerating go-to-market timelines.

Now Ready for Takeoff

Cloudwords’ newest feature solves review process challenges and headaches by putting managers, reviewers, and translation providers on the same page. Our easy-to-use interface lets everyone view the source text and its translation side by side, review them simultaneously, approve text or enter suggested edits, and make copy changes from within a shared interface. Since every user can access files through Cloudwords, multiple files and formats scattered across different applications are no longer necessary.

Now that everyone has visibility, managers can easily keep tabs on the projects that are on track, in danger of delays, and completed. Even the “review of the review” is simpler since every project is in one dashboard and easily accessible.

For translation providers, OneReview provides the ease of a standardized review format. Cloudwords users will no longer need to worry about receiving the same text in multiple reviews or in different formats. Ultimately this saves time for everyone and decreases the chance of errors getting through to the end product.

You Have Reached Your Destination

When it comes to globalization, content localization is key for connecting with customers. On the other hand, optimizing the localization process is critical ensure international campaigns roll out as efficiently as possible. Integrating your globalization platform with your content management solution maximizes marketing efficiency and accelerates go-to-market timelines.

Why fly Coach with two-stops when you can go First Class non-stop? Cloudwords streamlines the entire localization workflow and even makes the review process hassle-free. With Cloudwords, you can reach your ultimate destination—previously untapped revenue opportunities around the world—quickly and with ease.

Learn more about OneReview at http://www.cloudwords.com/how-it-works/onereview.

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How Cloudwords Will Help Britain Rule the World (Again) and Other News from Oracle’s Modern Marketing Experience Europe Event

While visiting London last week, a city with a history that’s some 1,500 years older than any city in the U.S., it always astounds me to see new mixed with the old: modern cafes next to Gothic cathedrals, or the London Eye across the River Thames from Big Ben. As the focus of my recent trip was to attend and present at Oracle’s Modern Marketing Experience Europe conference, which was very much focused on the modern age of marketing and digital disruption, the irony of being in such an historic locale discussing such contemporary topics was not lost on me.

Clearly, people and cities keep pace with the way the world is changing, and marketers must do the same. In this digital age, more people access information and make purchases on their smartphones than ever before, which means digital marketing is an important element in the marketer’s strategic plan. At the conference, Jeff Henley, Vice Chairman of the Board at Oracle, put it best: “The world is changing because of social and mobile, and this is a huge transformation that all companies are going to have to go through. Most CEOs don’t know how to do it, but are recognizing [modern marketing] as an area of important investment.”

Moreover, to meet the demand, marketing technologies are more abundant and accessible than ever – more than 1,000 different marketing technology solutions are available to help marketers reach their target audiences. According to a recent report from analyst Gerry Murray, IDC expects the global market for enterprise marketing software to reach $32.3 billion by 2018 — an increase of more than 50 percent.

The abundance of these technologies, and the staggering investments being made in them, signifies the importance of implementing strategies to deliver personalized messages to engage audiences and build better customer relationships. This was a major theme at Oracle’s MME conference as discussions centered around ways to support digital and the global buyer’s journey. As organizations invest in different technologies, they are selecting solutions to meet their needs, but it’s becoming increasingly challenging to get them all to work together. Hence the brilliance of the Oracle Marketing Cloud – one suite delivers all of the tools that seamlessly work together to create and deliver multichannel marketing campaigns.

And if you need to reach audiences worldwide? Guess what? Cloudwords now powers the integration capabilities of the Oracle Marketing Cloud. Last week we announced that Cloudwords’ marketing globalization platform provides integration capabilities with all Oracle Marketing Cloud technologies, including Oracle Eloqua, Oracle Reponsys, and Oracle Content Marketing (formerly Compendium), as well as Oracle Web Center Sites and Oracle Web Center Content.

This is exciting news as we’re the only platform to offer global support to marketers using Oracle technology, helping to streamline the localization of global campaigns so marketers can reach audiences with personalized messaging faster and more effectively.

In addition to the interesting and informative discussions with marketing experts and practitioners at Oracle MME14 on topics ranging from marketing automation, social marketing, content marketing, and big data, I also had the opportunity to pitch the Queen of England on Cloudwords’ platform and how our solution can help the British Empire reach global markets and regain their former global prowess. (Who knew the Queen would be attending Oracle MME14?!) Did I mention I got Knighted in the process? Yup, just a typical day in modern London.

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The Marketing Cloud Gets Global with Cloudwords

marketing-cloudMany years ago, prior to co-founding Cloudwords, I worked at salesforce.com as a core developer and architect on the salesforce.com platform during the time when cloud computing was in its earliest, most explosive growth phase. Since then, cloud technology has forever changed—and enhanced—they way businesses operate. Since the evolution of the cloud, SaaS technology has optimized all types of business processes, including HR, finance, and sales. However, in my opinion, it’s in the realm of marketing that has taken cloud computing to new levels of awesomeness for its target users: CMOs.

Complete Cloud Ecosystem

Marketo, Oracle, Salesforce, and Adobe. Each of these innovative technology powerhouses is assembling and delivering a marketing cloud. What is a marketing cloud and why is it so beneficial? A marketing cloud delivers a full suite of tools for the CMO, offering everything necessary to create, manage, and execute marketing campaigns. Designed to be a complete ecosystem, the marketing cloud encompasses all of the technologies to power, measure, socialize, and optimize a brand’s strength and presence—from a single vendor.

The marketing cloud offers marketers an easier, more streamlined process to present products, engage with customers, and push brand messages, and enables marketers to connect with their customers more personally at every stage of the lifecycle. Moreover, by tapping into the analytics and targeting tools available to marketers within the marketing cloud, marketers have a 360-degree view of the customer using real-time data.

The Missing Piece

There is one critical component of the marketer’s arsenal that has not been built-in to the marketing cloud, and is key to growth across borders: The ability to go global. Localized content is the ultimate level of personalization and is fundamental to effective marketing in global regions. While marketing automation enables marketers to manage multiple targeted multichannel campaigns to diverse audiences, these platforms do not offer content globalization, which is vital for global organizations that need to localize their marketing activities to reach multilingual audiences in numerous international markets.

The Key to Going Global with the Cloud: Scale

Only Cloudwords offers pre-built integrations with the leading marketing cloud ecosystems: Adobe Marketing Cloud, Oracle Eloqua Marketing Cloud and Marketo. Direct integration with these cloud platforms is the only way to fully realize the benefits cloud technology delivers: efficiency, agility, and scale. As a SaaS platform, Cloudwords’ open API and pre-built integrations makes the content localization process as simple as a few clicks, eliminating the need for time-consuming and error-prone cut and paste processes that cripple a marketer’s go-to-market timeline

Cloudwords’ integration with all marketing cloud platforms offers marketers an efficient, cost-effective way to scale their globalization efforts. By enabling marketers to easily manage the localization of content for multiple markets and multiple campaigns simultaneously, campaigns reach global markets and audiences faster, so brands can drive demand and increase global revenue.

Reaching new audiences and generating demand before the competition is cornerstone to capturing market share. The rise of the marketing cloud brings considerable benefits to CMOs, but for global-minded organizations, adding a marketing globalization platform like Cloudwords brings opportunities to expand into global markets. It’s time to leverage cloud technology to lead the market and leave the competition behind.

Does your marketing cloud need to be globalized? Check out these two recent blog posts to learn more:
Why a Marketing Globalization Platform?
8 Signs You’re Ready to Adopt a Marketing Globalization Platform

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