12/03/2013 Leave a comment
When we founded Cloudwords, we trail blazed a new approach to globalizing enterprise content, and for this reason we look to participate in like-minded conferences that take global content strategy to a completely new level.
This week we are in Boston for the Gilbane Conference 2013: Content and The Digital Experience to present and moderate the session titled: How Do You Implement Global Digital Experience Management? We’ll be discussing what characteristics and systems are critical to creating and managing global digital experiences.
What I appreciate about professional gatherings like this, is that I walk away with a renewed sense that Cloudwords is truly revolutionizing the way companies think about their global content strategy and business processes. The beauty of the “cloud” is that it enables all industries to reimagine and retool their business and revenue streams in ways that were previously unthinkable. Global content operations is one such process being reinvented with Cloudwords.
One of Cloudwords’ early investors and mentors, Marc Benioff, recently shared a Forbes article that described how the price of the smartphone was dropping dramatically all over the world, enabling hyper-growth countries to arm their citizens with technology that will allow them to communicate, collaborate and improve their overall quality of life. Pretty amazing considering the usual drive to revenue and profits, but that wasn’t the part of the story that grabbed me.
The article reminded me that with the sheer number of individuals that inhabit the earth, and the number of languages spoken and written, once the technology was truly in place, the thirst for “content” was going to explode worldwide! I see a world where content that is created in one language will automatically find itself in 100 different languages in a matter of seconds. This content will then be consumed by anyone, anywhere and on any device – probably a mobile device! That said if you are a “content creator,” “content marketer,” or just a person who has something to say, your native language will ultimately become irrelevant as you begin to communicate with the world. We are a few years away from this reality – the guys at Google will tell you the same – but it will happen. Just like speech-to-speech instantaneous localization will happen.
If you are someone who is responsible for mass content creation at scale, you can’t ignore these realities. Your customers don’t speak one language – they probably speak about 20-30! If that’s the case, you need to ensure you have a global content strategy in place to address the ever-growing amount of campaigns, product materials, landing pages, emails, or customer success stories you will need to produce. We at Cloudwords just published an ebook dedicated to helping you map out and execute such a strategy: Content Operations on a Global Scale: A 2014 Guide for Marketers.
Best of luck on your journey to global greatness! Make sure you are focused on all of your customers – not just the ones within 100 miles of your company’s headquarters! Oh, and if you are a global marketing or technology professional in Boston this week, stop by the Gilbane conference. I am confident it will be worth your time.